Our Privacy Principles

Beldton takes privacy seriously. The following principles underpin our approach to respecting your privacy:

We value the trust that you put in us by giving us your personal information. We will always utilize your personal information in a way that is reasonable and worthy of that trust. We will provide clear information about how we utilize your personal information. We shall always be transparent with you about what information we gather, what we do with it, with whom we share it and who you should contact if you have any concerns. We will take all reasonable steps to shield your information from misuse and keep it secure. We will comply with all applicable data protection laws and regulations and we will co-operate with data protection authorities. In the absence of data protection legislation, we will act in accordance with generally acknowledged principles administering data protection.

Beldton privacy notice

Last Updated: May 2016

This Privacy Notice clarifies the types of personal information we gather and how we utilize, disclose and protect that information.

What does this Privacy Notice apply to?

This Privacy Notice applies to personal information collected by the Beldton Group of companies in connection with the services they offer. Discover more about the Beldton Group at This incorporates information collected offline through our Consumer Engagement Centres, direct marketing campaigns, sweepstakes and competitions, and online through our websites, applications and branded pages on third party platforms and applications accessed or utilized through such websites or third party platforms (“Beldton Sites”).

This Privacy Notice also applies to targeted Beldton content, including offers and advertisements for Beldton products and services, which we (or a service provider acting on our behalf) may send to you on third party websites, platforms and applications (“Third Party Sites”) based on your Site Usage Information (as defined below). These Third Party Sites may have their own privacy policies and terms and conditions. We urge you to read them before utilizing those Third Party Sites.

This Privacy Notice is hereby incorporated into and forms part of the terms and conditions of use of the applicable Beldton Site. For information about the Beldton Group company responsible for protecting your personal information, see Your privacy rights and who to contact below.

Your consent

By using a Beldton Site, you are consenting to the applicable Beldton Group company gathering, using and disclosing your personal information in accordance with this Privacy Notice. If you do not consent to the collection, use and disclosure of your personal information in this way, please do not use the Beldton Sites or otherwise provide the relevant Beldton Group company with your personal information.

Beldton will only gather, use or disclose your personal information where it is reasonable and legitimate to do so. In most cases, we will ask for your consent unequivocally but, in some cases, we may derive consent from your actions and conduct. We may request you to provide additional consent if we need to utilize your personal information for purposes not covered by this Privacy Notice. You are not obliged to provide such consent but if you choose not to then your participation in certain activities may be restricted. If you provide additional consent, the terms of that consent shall prevail in the event of any conflict with the terms of this Privacy Notice.

Please note, however, that we may process your personal information without consent if we have a legitimate reason to do so, provided that such use will not prejudicially affect your own rights, freedoms and interests. Any such use shall be in accordance with the Beldton Privacy Principles set out above.


The majority of Beldton Sites are outlined and intended for use by adults. Where a Beldton Site is proposed for use by a younger audience, we will acquire consent from a parent or guardian before we collect personal information where we feel it is appropriate to do so or where it is required by applicable laws and regulations (the age at which consent is fundamental varies from country to country). If you are a child over the age where parental consent is required in your country, you should review the terms of this Privacy Notice with your parent or guardian to make sure you comprehend and acknowledge them.

If we discover that we have gathered information from a child without consent from a parent or guardian where such consent should have been obtained, we will delete that information as soon as possible.

Access to certain parts of the Beldton Sites and/or eligibility to receive prizes, samples or other rewards may be constrained to users over a specific age. We may utilize your personal information to carry out age verification checks and enforce any such age restrictions.

What information do we gather?

In this Privacy Notice, your "personal information" means information or pieces of information that could allow you to be distinguished. This normally incorporates information such as your name, address, screen name, profile picture, email address, and telephone number, but can also include other data such as IP address, shopping habits, information about your lifestyle or preferences, for example your hobbies and interests. We may collect personal information about you from various sources, including:

Information you give us directly Information collected automatically when you use the Beldton Sites Information we collect from other sources.

How do we use your personal information?

We may use your personal information to:

  • Enhance our products and your experience on the Beldton Sites.
  • Get in touch with you in regards to products and services which may be of interest to you, provided you have given us consent to do so or you have previously requested a product or service from us and the correspondence is relevant or related to that earlier demand and made within any timeframes set up by relevant laws.
  • Provide you with products or services that you request from us.

Mobile Message Services

We may make accessible a service through which you can receive text or other types of messages from Beldton such as SMS (short message service), MMS (multimedia message service) or EMS (enhanced message service) on your wireless or mobile device (“Mobile Message Service”). If you subscribe to one of our Mobile Message Services, you consent to receive such messages from Beldton at the address or mobile number you provide for that purpose (unless and until you have chosen to opt out of receiving such messages by following the instructions in the Your privacy rights and who to contact section below).

You comprehend that your wireless carrier’s standard rates apply to these messages, and that you may change your mind at any time by following the instructions in the Your privacy rights and who to contact section below. If fees are charged to your wireless account invoice, you agree that we may gather from you and provide your carrier with your applicable payment information in association therewith. You represent that you are the proprietor or approved user of the wireless device you use to sign up for the Mobile Message Service, and that you are authorized to approve the applicable charges. In addition to meeting certain age restrictions and any other terms and conditions associated with each Mobile Message Service, you may be required to register personal information such as your name, text message, wireless address or mobile phone number. We may likewise acquire the date, time and content of your messages in the course of your use of the Mobile Message Service. We will use the information we obtain in connection with our Mobile Message Service in accordance with this Privacy Notice. Please note, however, that your wireless carrier and other service providers may also gather data about your wireless device usage, and their practices are governed by their own policies.

You acknowledge and agree that the Mobile Message Service is provided via wireless systems which utilize radios (and other means) to transmit communications over complex systems. We do not promise that your utilization of the Mobile Message Service will be private or secure, and we are not liable to you for any lack of privacy or security you may encounter. You are completely responsible for taking precautions and establish security measures most appropriate for your situation and expected use of the Mobile Message Service. We may also access the content of your wireless and/or mobile phone account with your carrier for the purpose of identifying and determining technical problems and/or service-related complaints.

Who do we share your personal information with?

Beldton is one of the world's leading fast moving consumer goods companies with products sold in over 190 countries (more information about Beldton can be found at: As a worldwide business, Beldton may share your personal information with Beldton Group organizations and trusted third parties based outside the country in which you live so that they may process that data on our behalf.

We may also share your personal information with companies, associations or individuals outside of the Beldton Group if we believe that disclosure of the information is necessary for legitimate reasons.

Transferring your personal information

We may transfer your personal information to servers located outside the country in which you live or to associates or other trusted third parties based in other countries so that they may process personal information on our behalf. By using a Beldton Site or otherwise providing Beldton with personal information, you consent to us doing as such as per the terms of this Privacy Notice and relevant data protection laws and regulations.

You should be aware that many countries do not afford the same legal protection to personal information as you may enjoy in your country of origin. While your personal information is in another country, it may be accessed by the courts, law enforcement and national security authorities in that country in compliance with its laws. Subject to such legitimate access requests, we promise that anybody processing your personal information outside your country of origin is required to actualize measures to protect it and is only entitled to process it in accordance with Beldton's instructions.

Shielding your personal information

We take every reasonable safety measure to keep your personal information secure and require any third parties that handle or process your personal information for us to do the same. Access to your personal information is restricted to prevent unapproved access, alteration or abuse and is only permitted among our employees and agents on a need-to-know premise.

Your privacy rights and who to contact

If you have any inquiries, remarks or concerns about how we handle your personal information, then you may contact us by clicking the Contact Us link on the Beldton Site that guided you to this Privacy Notice. Your request will be coordinated to the appropriate Beldton group company.

You have the right to tell us if you:

  • Don't want to be contacted in the future by us.
  • Would like a duplicate of the personal information which we hold about you.
  • Would like us to correct, upgrade, or delete your personal information in our records.
  • Wish to report any abuse of your personal information.

To help us in managing with your request, please provide your full name and details.

Changes to our Privacy Notice

We may transform this Privacy Notice from time to time by posting the updated version of the Privacy Policy on the Beldton Sites. We will give you reasonable notice of any material change. We encourage you to visit frequently to stay informed about how we utilize your personal information.

Other Beldton privacy notices

In addition to this Privacy Notice, there may be particular campaigns or promotions which will be administered by additional privacy terms or policies. We encourage you to read these additional terms or policies before participating in any such campaigns or promotions as you will be required to agree with them if you participate. Any additional privacy terms or policies will be made prominently available to you.




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